Logo for Brand Positive Encounters®. Abstract orange burst symbol to the left. Brand name in bold purple text, stacked over three lines. Strapline underneath in italic warm red/orange text: Think Purple Economics.
Contact sangeeta@brandpositive.co.uk for a half hour discovery call

Your untapped market is hiding in plain sight

A hand reaches toward a circular icon featuring four white disability symbols—mobility, cognitive, visual, and hearing—set against a green-to-blue gradient background, with textured yellow-green text behind it.
Image description: A hand is reaching toward a circular graphic featuring four white disability icons on a green-to-blue gradient background: a wheelchair symbol, a head profile representing cognitive disability, an eye with a slash for visual impairment, and an ear with sound waves for hearing disability. The background is a textured green surface with faint digital-themed words.

Why make it harder for people to spend money with you?

Around 75% of the UK’s 16.1 million pan-disabled customers have walked away from businesses. Millions of customers lost in the UK. And trillions in spending power lost worldwide. The reason? Inaccessible brand touchpoints across the customer journey experience.

Drive this untapped demand into loyal traffic with hassle-free, accessible brand experiences. And open brand-new doors for your business today. Because if you don’t, your competitors most definitely will.


A warm red spark symbolising creativity, innovation, in a violet outlined enclosed button with a call to action to email sangeeta@brandpositive.co.uk.
Email sangeeta@brandpositive.co.uk to find out how the purple pound can boost profitability
A hand reaches toward a circular icon featuring four white disability symbols—mobility, cognitive, visual, and hearing—set against a green-to-blue gradient background, with textured yellow-green text behind it.
Image description: A hand is reaching toward a circular graphic featuring four white disability icons on a green-to-blue gradient background: a wheelchair symbol, a head profile representing cognitive disability, an eye with a slash for visual impairment, and an ear with sound waves for hearing disability. The background is a textured green surface with faint digital-themed words.
An aubergine spark symbolising creativity and lateral thinking.

I offer WWII lessons from history through The Great Escape Blueprint

A torn circle of kraft paper reveals a bold green accessibility symbol in the centre, surrounded by small wooden human figures. The design suggests hidden opportunity and the importance of opening doors to disabled customers and social inclusion
Image description: A torn circle of kraft paper reveals a bold green accessibility symbol in the centre, surrounded by small wooden human figures. The design suggests hidden opportunity and the importance of opening doors to disabled customers and social inclusion

I am Sangeeta, founder of Brand Positive Encounters®. I am passionate about what The Great Escape can teach us in todays business world. I have spent years researching the true facts of the Great Escape. And I have visited on more than one occasion, Stalag Luft III. The remains of the ex-POW camp where Tunnel Harry is situated. So, I don’t just talk the talk, I have walked the walk as a severely sight impaired lady.

With this acumen, I help organisations apply WWII POW factual learnings to help break down barriers and create accessible, inclusive brand experiences.

For, some of the strongest leadership lessons The Great Escapers learned came from some of the harshest conditions ever imagined. Not from textbooks. Every decision was a matter of life or death. They had to work closely, and collaboratively as a team. All the escapees were airmen of high calibre. But The Great Escape saw no status or hierarchy. They were all leaders working together for a purpose.

I offer two core services:

1. The Great Escape Blueprint
• A presentation - The true facts of The Great Escape with respect to its project management, leadership mindset, adaptability and progress in today’s business world.
• An immersive workshop – Hands on creative exercises for enhancing effective problem solving. It’s a mix of using the great escape tools and individual and group exercises.

2. A brand touchpoint audit
• Work collaboratively with your team to do a baseline audit which is scalable. Especially as technology and other accessible mediums go through technological innovations all the time.
• Produce a report of the findings of the audit. And any fixes that can be re-purposed can be actioned within your business resources.
• A presentation on accessible design, inclusive communication and role play can be organised.

Email sangeeta@brandpositive.co.uk for a more detailed services sheet.


The benefits these services bring to your business

Through The Great Escape Blueprint, your teams experience what it means to think on their feet, adapt fast, and make clever use of what’s already available, just like the real-life escapees who solved impossible problems with limited tools.

It’s about resourcefulness, leadership, teamwork, and learning to thrive under pressure, the same skills every modern business needs to stay ahead.


Strong leadership drives accessibility by recognising that resilience isn’t just about adapting to change, it’s about anticipating it. Leaders who embrace accessible thinking stay ahead of shifting consumer mindsets and build organisations that thrive in every landscape.

These lessons go beyond history. They mirror what today’s organisations must master to break free from inaccessible systems and design barriers.


The Great Escape Blueprint reveals the power of:

Resilience and ingenuity – equipping teams to innovate under pressure, adapt quickly, and find smart solutions using existing resources.

Leadership under pressure – developing confident decision-makers who stay focused, agile, and strategic in challenging circumstances.

Camaraderie and collective action – uniting diverse teams around shared goals to strengthen collaboration, trust, and performance. Showing how diverse minds working toward a shared goal can achieve extraordinary outcomes.

Questioning the status quo – encouraging creative thinking and innovation by challenging rigid systems that limit progress or inclusion.

The drive for freedom – inspiring organisations to create environments where every employee and customer can fully contribute and thrive.


The benefits of the brand touchpoints audit:

  • Identifying accessibility gaps
  • Reviewing digital, comms, and physical environments
  • Turning barriers into better brand experiences
  • Helping businesses serve pan-disabled customers using their own resources + your expertise

Logo for Brand Positive Encounters®. Abstract orange burst symbol to the left. Brand name in bold purple text, stacked over three lines. Strapline underneath in italic warm red/orange text: Think Purple Economics.Contact sangeeta@brandpositive.co.uk for a half hour discovery call